How to Find Freelancers Worth Finding

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How to find freelancers worth finding

With the rising costs of health insurance, paid leave and other benefits, many companies are working to find freelancers for their marketing needs. Luckily for those companies, many talented content creators who used to work in an office full time are now full-time freelancers. [See also “5 Questions to Answer Before You Become a Freelancer.”] Companies […]

Why your brand needs an email marketing stategy

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What the best email marketing campaigns do

Have you ever wondered if email campaigns were a waste of time or a relic of the past? Well, they’re not. Even in today’s world of oversaturated messaging, email marketing remains a powerful tool in delivering business’s messages to their customers. But a good email marketing campaign is more than just sending random emails to […]

4 Tips for Building a Better Blog

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4 tips for a better blog

While the heart of a business website is in its products and services, its soul is on the blog. Blog posts provide an easy way to connect with your audience regularly and positively. But keeping up a good blog isn’t as easy as it looks. Here are a few tips to keep in mind while […]

What the Best Press Releases Do

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The real value of a press release

You’ve got a product or service you’d like to announce to the world—or at least, to the right people. What can you do? Hire a legion of skywriters to etch a detailed description of your product in the clouds? Get someone to write an award-winning hip-hop Broadway musical about your new app? Sponsor a curling […]

Do I Need a Social Media Manager?

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Do I need a social media manager?

Are you a small business owner who is looking to expand your marketing? If so, one vital step toward improving your marketing strategy is to increase your social media presence. But who has time to include social media management in their already full list of daily tasks? If your online presence is an important part […]

5 Questions to Answer Before You Become a Freelancer

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If you want to become a freelancer, answer these five questions first.

Working as a freelance writer has many benefits. You can work when and where you want, choose your clients, and be your own boss. While industry reports indicate that more people are opting to work as freelancers, it can be tricky to know if you’re ready to make the jump to become a freelancer yourself. […]