What Is a Ghostwriter, and Why Do I Need One?

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What Is a Ghostwriter, and Why Do I Need One?

If you’ve ever faced the intimidating prospect of cranking out more words than you can conceivably manage, you’re in good company. From your college days, when you fiddled with the margins to fulfill a six-page essay, to your current role as a CEO writing your memoirs, chances are you’ve butted heads with the unforgiving English […]

3 Books Every Freelancer Should Read

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3 Books Every Freelancer Should Read

Before diving into freelancing full time, I bought a dozen books on the subject—books on networking, books on communicating, books on finding more effective ways to live and work. Some of these books were incredibly helpful to me as I became an independent contractor; others, not so much. Along the way, I found three books […]

Which social media site is best for my brand?

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Which social media site should my brand be using most?

Facebook, Twitter, Instagram, Pinterest, LinkedIn, Snapchat — the list of social media networks goes on and on. Should you have a presence on all of them, or should you pick just one or two? Do certain networks work better than others? Do you need to post all the time, or should you space out your […]

Why is it important for businesses to tell stories?

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Why is it important for businesses to tell stories?

We’ve all been there. That conference or meeting with speaker after speaker, droning on and on. Every once in a while a nugget of valuable information will rise to the surface, but it’s quickly forgotten as the tedium resumes. That is, until that one speaker. You know the one. The one who weaves a story […]