Why Should I Hire a Freelancer?

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Why Should I Hire a Freelancer?

There’s never been a better time to hire—or be—a freelancer. Thousands of companies use freelancers for marketing, communication and consulting work—work that was once completed by full-time company employees. The number of freelancers who work in business and creative services is in the millions, and that number is only going to rise with the demand. […]

Best Sites for Royalty-Free Images

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Best free sites for royalty-free stock images

You’ve finished your blog post. Now what? Time to find a photo. Photos snatch the reader’s attention away from distractions and straight to your blog. Without a photo, posts can seem boring. The better the photo, the more it will attract someone. But where can you go if you’re not a photographer, but you still […]

Tips for Trading Services

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Tips for Trading Services

It was finally coming to town. As avid lovers of “Whose Line is it Anyway?” my husband and I immediately wanted to jump on the chance to see the live show, “Whose Live Anyway?” But there was one major problem: We’d recently made some strict budgeting goals, and $100 for a pair of tickets wasn’t […]

Finding Focus as a Freelancer

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Finding Focus as a Freelancer

It started in second grade. I clearly remember explaining to my mother the reason I consistently did poorly on timed tests in mathematics: “The music in my head is too loud. It won’t let me finish.” While I certainly hope I could breeze through those second-grade math tests now, my war with focus and time […]

What Is a Ghostwriter, and Why Do I Need One?

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What Is a Ghostwriter, and Why Do I Need One?

If you’ve ever faced the intimidating prospect of cranking out more words than you can conceivably manage, you’re in good company. From your college days, when you fiddled with the margins to fulfill a six-page essay, to your current role as a CEO writing your memoirs, chances are you’ve butted heads with the unforgiving English […]

3 Books Every Freelancer Should Read

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3 Books Every Freelancer Should Read

Before diving into freelancing full time, I bought a dozen books on the subject—books on networking, books on communicating, books on finding more effective ways to live and work. Some of these books were incredibly helpful to me as I became an independent contractor; others, not so much. Along the way, I found three books […]

Which social media site is best for my brand?

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Which social media site should my brand be using most?

Facebook, Twitter, Instagram, Pinterest, LinkedIn, Snapchat — the list of social media networks goes on and on. Should you have a presence on all of them, or should you pick just one or two? Do certain networks work better than others? Do you need to post all the time, or should you space out your […]

Why is it important for businesses to tell stories?

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Why is it important for businesses to tell stories?

We’ve all been there. That conference or meeting with speaker after speaker, droning on and on. Every once in a while a nugget of valuable information will rise to the surface, but it’s quickly forgotten as the tedium resumes. That is, until that one speaker. You know the one. The one who weaves a story […]

How to Find Freelancers Worth Finding

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How to find freelancers worth finding

With the rising costs of health insurance, paid leave and other benefits, many companies are working to find freelancers for their marketing needs. Luckily for those companies, many talented content creators who used to work in an office full time are now full-time freelancers. [See also “5 Questions to Answer Before You Become a Freelancer.”] Companies […]

Why your brand needs an email marketing stategy

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What the best email marketing campaigns do

Have you ever wondered if email campaigns were a waste of time or a relic of the past? Well, they’re not. Even in today’s world of oversaturated messaging, email marketing remains a powerful tool in delivering business’s messages to their customers. But a good email marketing campaign is more than just sending random emails to […]