4 Tips for Building a Better Blog

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4 tips for a better blog

While the heart of a business website is in its products and services, its soul is on the blog. Blog posts provide an easy way to connect with your audience regularly and positively. But keeping up a good blog isn’t as easy as it looks. Here are a few tips to keep in mind while […]

What the Best Press Releases Do

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The real value of a press release

You’ve got a product or service you’d like to announce to the world—or at least, to the right people. What can you do? Hire a legion of skywriters to etch a detailed description of your product in the clouds? Get someone to write an award-winning hip-hop Broadway musical about your new app? Sponsor a curling […]

Do I Need a Social Media Manager?

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Do I need a social media manager?

Are you a small business owner who is looking to expand your marketing? If so, one vital step toward improving your marketing strategy is to increase your social media presence. But who has time to include social media management in their already full list of daily tasks? If your online presence is an important part […]

5 Questions to Answer Before You Become a Freelancer

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If you want to become a freelancer, answer these five questions first.

Working as a freelance writer has many benefits. You can work when and where you want, choose your clients, and be your own boss. While industry reports indicate that more people are opting to work as freelancers, it can be tricky to know if you’re ready to make the jump to become a freelancer yourself. […]

Why your business’s online presence matters

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Why your business's online presence matters.

While performing an internet search for a local business the other day, I was shocked to find that although Google provided some basic information on the company, the business itself didn’t have a website. No website, no online presence at all! That meant that my only choices were to either call the business or go […]

Why original content is essential for business success

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In a saturated sea of websites and blogs, it’s more important — and harder — than ever to stand out with high-quality, original content. With the ability to quickly like, share, and retweet, it’s almost too easy to fill your company’s blog or Facebook feed with messages that aren’t your own. It happens. Everyone’s been […]

7 traits to look for in the perfect freelance writer

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find the perfect freelance writer

So you’re ready to hire a freelance writer. Great! You’ve made an excellent choice. But now what? With freelancers available everywhere from cheap online content factories to LinkedIn to amazing local agencies, how can you separate the real deal from the time- and money-wasters? Ideally, you’ll choose your freelancers the same way you choose your […]