Why Should I Hire a Freelancer?

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Why Should I Hire a Freelancer?

There’s never been a better time to hire—or be—a freelancer. Thousands of companies use freelancers for marketing, communication and consulting work—work that was once completed by full-time company employees. The number of freelancers who work in business and creative services is in the millions, and that number is only going to rise with the demand. […]

Best Sites for Royalty-Free Images

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Best free sites for royalty-free stock images

You’ve finished your blog post. Now what? Time to find a photo. Photos snatch the reader’s attention away from distractions and straight to your blog. Without a photo, posts can seem boring. The better the photo, the more it will attract someone. But where can you go if you’re not a photographer, but you still […]

Which social media site is best for my brand?

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Which social media site should my brand be using most?

Facebook, Twitter, Instagram, Pinterest, LinkedIn, Snapchat — the list of social media networks goes on and on. Should you have a presence on all of them, or should you pick just one or two? Do certain networks work better than others? Do you need to post all the time, or should you space out your […]

Why is it important for businesses to tell stories?

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Why is it important for businesses to tell stories?

We’ve all been there. That conference or meeting with speaker after speaker, droning on and on. Every once in a while a nugget of valuable information will rise to the surface, but it’s quickly forgotten as the tedium resumes. That is, until that one speaker. You know the one. The one who weaves a story […]

How to Find Freelancers Worth Finding

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How to find freelancers worth finding

With the rising costs of health insurance, paid leave and other benefits, many companies are working to find freelancers for their marketing needs. Luckily for those companies, many talented content creators who used to work in an office full time are now full-time freelancers. [See also “5 Questions to Answer Before You Become a Freelancer.”] Companies […]

Why your brand needs an email marketing stategy

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What the best email marketing campaigns do

Have you ever wondered if email campaigns were a waste of time or a relic of the past? Well, they’re not. Even in today’s world of oversaturated messaging, email marketing remains a powerful tool in delivering business’s messages to their customers. But a good email marketing campaign is more than just sending random emails to […]

4 Tips for Building a Better Blog

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4 tips for a better blog

While the heart of a business website is in its products and services, its soul is on the blog. Blog posts provide an easy way to connect with your audience regularly and positively. But keeping up a good blog isn’t as easy as it looks. Here are a few tips to keep in mind while […]

What the Best Press Releases Do

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The real value of a press release

You’ve got a product or service you’d like to announce to the world—or at least, to the right people. What can you do? Hire a legion of skywriters to etch a detailed description of your product in the clouds? Get someone to write an award-winning hip-hop Broadway musical about your new app? Sponsor a curling […]