Why Should I Hire a Freelancer?

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Why Should I Hire a Freelancer?

There’s never been a better time to hire—or be—a freelancer. Thousands of companies use freelancers for marketing, communication and consulting work—work that was once completed by full-time company employees. The number of freelancers who work in business and creative services is in the millions, and that number is only going to rise with the demand. […]

Finding Focus as a Freelancer

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Finding Focus as a Freelancer

It started in second grade. I clearly remember explaining to my mother the reason I consistently did poorly on timed tests in mathematics: “The music in my head is too loud. It won’t let me finish.” While I certainly hope I could breeze through those second-grade math tests now, my war with focus and time […]

Which social media site is best for my brand?

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Which social media site should my brand be using most?

Facebook, Twitter, Instagram, Pinterest, LinkedIn, Snapchat — the list of social media networks goes on and on. Should you have a presence on all of them, or should you pick just one or two? Do certain networks work better than others? Do you need to post all the time, or should you space out your […]

How to Find Freelancers Worth Finding

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How to find freelancers worth finding

With the rising costs of health insurance, paid leave and other benefits, many companies are working to find freelancers for their marketing needs. Luckily for those companies, many talented content creators who used to work in an office full time are now full-time freelancers. [See also “5 Questions to Answer Before You Become a Freelancer.”] Companies […]

Why your brand needs an email marketing stategy

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What the best email marketing campaigns do

Have you ever wondered if email campaigns were a waste of time or a relic of the past? Well, they’re not. Even in today’s world of oversaturated messaging, email marketing remains a powerful tool in delivering business’s messages to their customers. But a good email marketing campaign is more than just sending random emails to […]

4 Tips for Building a Better Blog

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4 tips for a better blog

While the heart of a business website is in its products and services, its soul is on the blog. Blog posts provide an easy way to connect with your audience regularly and positively. But keeping up a good blog isn’t as easy as it looks. Here are a few tips to keep in mind while […]

Do I Need a Social Media Manager?

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Do I need a social media manager?

Are you a small business owner who is looking to expand your marketing? If so, one vital step toward improving your marketing strategy is to increase your social media presence. But who has time to include social media management in their already full list of daily tasks? If your online presence is an important part […]

Why original content is essential for business success

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In a saturated sea of websites and blogs, it’s more important — and harder — than ever to stand out with high-quality, original content. With the ability to quickly like, share, and retweet, it’s almost too easy to fill your company’s blog or Facebook feed with messages that aren’t your own. It happens. Everyone’s been […]