Why Should I Hire a Freelancer?

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Why Should I Hire a Freelancer?

There’s never been a better time to hire—or be—a freelancer. Thousands of companies use freelancers for marketing, communication and consulting work—work that was once completed by full-time company employees. The number of freelancers who work in business and creative services is in the millions, and that number is only going to rise with the demand. […]

Finding Focus as a Freelancer

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Finding Focus as a Freelancer

It started in second grade. I clearly remember explaining to my mother the reason I consistently did poorly on timed tests in mathematics: “The music in my head is too loud. It won’t let me finish.” While I certainly hope I could breeze through those second-grade math tests now, my war with focus and time […]

What Is a Ghostwriter, and Why Do I Need One?

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What Is a Ghostwriter, and Why Do I Need One?

If you’ve ever faced the intimidating prospect of cranking out more words than you can conceivably manage, you’re in good company. From your college days, when you fiddled with the margins to fulfill a six-page essay, to your current role as a CEO writing your memoirs, chances are you’ve butted heads with the unforgiving English […]

3 Books Every Freelancer Should Read

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3 Books Every Freelancer Should Read

Before diving into freelancing full time, I bought a dozen books on the subject—books on networking, books on communicating, books on finding more effective ways to live and work. Some of these books were incredibly helpful to me as I became an independent contractor; others, not so much. Along the way, I found three books […]

Why is it important for businesses to tell stories?

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Why is it important for businesses to tell stories?

We’ve all been there. That conference or meeting with speaker after speaker, droning on and on. Every once in a while a nugget of valuable information will rise to the surface, but it’s quickly forgotten as the tedium resumes. That is, until that one speaker. You know the one. The one who weaves a story […]

How to Find Freelancers Worth Finding

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How to find freelancers worth finding

With the rising costs of health insurance, paid leave and other benefits, many companies are working to find freelancers for their marketing needs. Luckily for those companies, many talented content creators who used to work in an office full time are now full-time freelancers. [See also “5 Questions to Answer Before You Become a Freelancer.”] Companies […]

Why your brand needs an email marketing stategy

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What the best email marketing campaigns do

Have you ever wondered if email campaigns were a waste of time or a relic of the past? Well, they’re not. Even in today’s world of oversaturated messaging, email marketing remains a powerful tool in delivering business’s messages to their customers. But a good email marketing campaign is more than just sending random emails to […]

4 Tips for Building a Better Blog

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4 tips for a better blog

While the heart of a business website is in its products and services, its soul is on the blog. Blog posts provide an easy way to connect with your audience regularly and positively. But keeping up a good blog isn’t as easy as it looks. Here are a few tips to keep in mind while […]

What the Best Press Releases Do

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The real value of a press release

You’ve got a product or service you’d like to announce to the world—or at least, to the right people. What can you do? Hire a legion of skywriters to etch a detailed description of your product in the clouds? Get someone to write an award-winning hip-hop Broadway musical about your new app? Sponsor a curling […]

5 Questions to Answer Before You Become a Freelancer

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If you want to become a freelancer, answer these five questions first.

Working as a freelance writer has many benefits. You can work when and where you want, choose your clients, and be your own boss. While industry reports indicate that more people are opting to work as freelancers, it can be tricky to know if you’re ready to make the jump to become a freelancer yourself. […]