There’s never been a better time to hire—or be—a freelancer. Thousands of companies use freelancers for marketing, communication and consulting work—work that was once completed by full-time company employees.
The number of freelancers who work in business and creative services is in the millions, and that number is only going to rise with the demand. But as a business owner, you may be wondering, “What’s the big deal? What is the actual value of a freelancer? Why should I hire one?”
We’re glad you asked.
1. You can hire different freelancers for different projects.
Freelancers come from a variety of backgrounds with all types of skillsets. While you might use one freelancer regularly for most of your projects, you are under no obligation to assign every project to the same person. You might have one freelancer who is fantastic with white papers and another who is incredible with blog posts. You might have one who is a design guru and another who is a master coder. [See Also “7 Traits to Look for in the Perfect Freelance Writer.”]
Use each freelancer for that skill (or those skills) that he or she is best at to make the most of your budget. Or, if you’re in a time crunch, you might hire more freelancers with the same skillsets to get your work done faster.
2. You have access to talent anywhere in the world.
Thanks to the marvelous invention known as the internet, freelancers can be thousands of miles away but still work just as effectively for you. This allows you to hire the right person for the job, not just the one who’s closest to you.
3. You don’t have to pay a freelancer a regular salary. (And you don’t have to lay a freelancer off if times get tough.)
A majority of freelancers work on a per-project basis, meaning you only have to pay them when you need them.
Freelancers are accustomed to jobs coming and going (though most love repeat customers). If times get tough for your company and you can’t afford to have a freelancer work for you right now, you simply don’t offer them work for the time being. If you can afford to have them work for you a few months down the road, the chances are good that the freelancer would love to hear from you again.
4. You don’t have to provide benefits to a freelancer.
As every business owners knows, the cost of an in-house employee extends far beyond the normal hourly or salary wage. Benefits, which business owners are required to provide in many instances, are extremely expensive. Since independent contractors aren’t legally employees, businesses are under no obligation to provide them with benefits. The rate you agree on is the rate you pay—no strings attached.
Breanna Olaveson worked in the magazine industry before taking her writing from full-time to nap time with the birth of her first daughter. Her work has appeared in the Ensign, Liahona and New Era magazines, as well as Utah Valley Magazine, Utah Valley BusinessQ, Utah Valley Bride and the Provo Daily Herald. She lives in Utah county with her husband and three children. She blogs at www.breannaolaveson.com.